Following its outstanding Nielsen performance in Puerto Rico—which took Univision from last place to first among Women 18–49 and Women 25–54—Queen For A Day is now being developed for the U.S. market.
A Q Score research study conducted in the United States among Women 25–54 also delivered very positive results, with 85% reporting that they liked the Queen For A Day title.
The show has a proven formula, a strong ratings track record, a respected brand, and is possibly the most advertiser-friendly show on television.
The format is flexible and celebrates women who are making a difference in their communities, cities, and even on national and international levels.
The show inspires, surprises, and connects viewers and contestants to their communities through today’s social media landscape. It is a feel-good program that highlights the power of personal stories and community engagement.
Queen For A Day is the original reality competition format that helped create a television genre that now includes some of prime-time television’s biggest hits.
So get ready, America, because Queen For A Day will be back soon!